Hi, I'm Estera, a Graphic Designer & Art Director based in Berlin.

Over the past 13 years, I've worked with diverse clients across the fashion, hospitality, and entertainment industries, directing and designing for renowned brands worldwide. I’m proficient in advertising, branding, digital design, and more, and I’m dedicated to creating compelling brand experiences.

Currently working freelance, I'm constantly seeking fresh opportunities to connect and collaborate. If you're interested in discussing freelance projects, feel free to drop me an email.

SERVICES

    • Conceptualization: Developing the core idea or theme for the creative work.

    • Visual Style: Defining the overall look, aesthetics, and design approach.

    • Art Direction: Guiding visual elements such as photography, illustrations, and graphic design.

    • Content Creation: Overseeing and development of content, including text, images, and multimedia.

    • Quality Control: Ensuring that the creative work aligns with the established vision and standards.

    • Branding Alignment: Ensuring that the creative work aligns with the brand's identity and objectives.

    • Adaptation: Adjusting the creative direction as needed during the project's lifecycle.

    • Final Deliverables: Preparing and delivering the finished creative assets for implementation.

    • Apparel graphics (e.g., prints, patterns, badges, embroidery)

    • Apparel graphics for accessories (e.g., bags, shoes)

    • Fashion brand logos

    • Clothing labels and tags

    • Hang tags for garments

    • Packaging design for fashion products (e.g., boxes, bags, tape)

    • Lookbooks showcasing collections

    • Advertisements for brands (print and digital)

    • Fashion show invitations

    • Social media graphics for fashion brands

    • Fashion event posters and banners

    • Visual merchandising displays for fashion retail stores

    • Branding materials for fashion events or runway shows

    • Fashion-related content for blogs or online publications

    • Album covers / Single covers / EP covers / Mixtape covers

    • Concert posters / Tour posters

    • Merchandise designs (t-shirts, hats, hoodies, etc.)

    • Band or artist logos

    • Music festival branding and promotional materials

    • Stage backdrops

    • Vinyl record sleeves

    • Digital music streaming platform artwork (e.g., Spotify cover images)

    • Social media graphics for artists, bands, or music events

    • Music video graphics (e.g., title cards, end screens)

    • Band or artist press kits

    • Branding

    • Branded packaging for takeout or delivery / Coasters or napkins with branding

    • Menus (food and drink) / Cocktail menus / Wine lists

    • Indoor & Outdoor signage (e.g., banners, A-frames)

    • Custom Signage for directions, restroom, or parking

    • Loyalty program cards or materials

    • Gift vouchers or certificates

    • Uniform designs for staff

    • Social media graphics for promotions or events

    • Email newsletters

    • Advertisements (Print and Digital)

    • Magazines

    • Newspapers

    • Brochures

    • Books (Covers and Layouts)

    • Lookbooks

    • Brand Campaigns (Print and Digital)

    • Digital publications (e.g., e-magazines, online articles)

    • Brochures / Flyers / Posters / Banners

    • Video & Animation

    • Advertising Campaigns - online and offline

    • Social Media Content: images / banners / profile pictures

    • Event Materials: invitations / programs/ signage

    • Website Graphics and Elements

    • Email Templates

    • Presentations and Slideshows

    • Brand Identity

    • Brand Guidelines

    • Logo

    • Stationery ( Business Cards, Letterheads)

    • Color Palette

    • Typography

    • Graphics and Icons

    • Imagery Style

    • Layout and Composition

    • Branding Elements

    • Marketing Collateral

    • Social Media Assets

    • Internal Documents: Reports / Manuals / Guides

    • Packaging

    • Uniforms and Apparel

    • Signage and Environmental Graphics

  • Outdoor Print

    • Out-of-home (OOH) advertisements (e.g., billboards, banners)

    • Building wraps

    • Event signage (e.g., concert banners, festival posters)

    • Outdoor event posters and signage

    • Show banners and displays

    Marketing, Branding, and Publishing Print

    • Posters

    • Banners

    • Business cards

    • Letterheads

    • Brochures

    • Menus

    • Packaging (boxes, bags, labels)

    • Labels and stickers

    • Magazine layouts

    • Book covers

    • Book layouts (interior pages)

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