Hi, I'm Estera, a Graphic Designer & Art Director based in Berlin.
Over the past 13 years, I've worked with diverse clients across the fashion, hospitality, and entertainment industries, directing and designing for renowned brands worldwide. I’m proficient in advertising, branding, digital design, and more, and I’m dedicated to creating compelling brand experiences.
Currently working freelance, I'm constantly seeking fresh opportunities to connect and collaborate. If you're interested in discussing freelance projects, feel free to drop me an email.
SERVICES
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Conceptualization: Developing the core idea or theme for the creative work.
Visual Style: Defining the overall look, aesthetics, and design approach.
Art Direction: Guiding visual elements such as photography, illustrations, and graphic design.
Content Creation: Overseeing and development of content, including text, images, and multimedia.
Quality Control: Ensuring that the creative work aligns with the established vision and standards.
Branding Alignment: Ensuring that the creative work aligns with the brand's identity and objectives.
Adaptation: Adjusting the creative direction as needed during the project's lifecycle.
Final Deliverables: Preparing and delivering the finished creative assets for implementation.
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Apparel graphics (e.g., prints, patterns, badges, embroidery)
Apparel graphics for accessories (e.g., bags, shoes)
Fashion brand logos
Clothing labels and tags
Hang tags for garments
Packaging design for fashion products (e.g., boxes, bags, tape)
Lookbooks showcasing collections
Advertisements for brands (print and digital)
Fashion show invitations
Social media graphics for fashion brands
Fashion event posters and banners
Visual merchandising displays for fashion retail stores
Branding materials for fashion events or runway shows
Fashion-related content for blogs or online publications
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Album covers / Single covers / EP covers / Mixtape covers
Concert posters / Tour posters
Merchandise designs (t-shirts, hats, hoodies, etc.)
Band or artist logos
Music festival branding and promotional materials
Stage backdrops
Vinyl record sleeves
Digital music streaming platform artwork (e.g., Spotify cover images)
Social media graphics for artists, bands, or music events
Music video graphics (e.g., title cards, end screens)
Band or artist press kits
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Branding
Branded packaging for takeout or delivery / Coasters or napkins with branding
Menus (food and drink) / Cocktail menus / Wine lists
Indoor & Outdoor signage (e.g., banners, A-frames)
Custom Signage for directions, restroom, or parking
Loyalty program cards or materials
Gift vouchers or certificates
Uniform designs for staff
Social media graphics for promotions or events
Email newsletters
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Advertisements (Print and Digital)
Magazines
Newspapers
Brochures
Books (Covers and Layouts)
Lookbooks
Brand Campaigns (Print and Digital)
Digital publications (e.g., e-magazines, online articles)
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Brochures / Flyers / Posters / Banners
Video & Animation
Advertising Campaigns - online and offline
Social Media Content: images / banners / profile pictures
Event Materials: invitations / programs/ signage
Website Graphics and Elements
Email Templates
Presentations and Slideshows
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Brand Identity
Brand Guidelines
Logo
Stationery ( Business Cards, Letterheads)
Color Palette
Typography
Graphics and Icons
Imagery Style
Layout and Composition
Branding Elements
Marketing Collateral
Social Media Assets
Internal Documents: Reports / Manuals / Guides
Packaging
Uniforms and Apparel
Signage and Environmental Graphics
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Outdoor Print
Out-of-home (OOH) advertisements (e.g., billboards, banners)
Building wraps
Event signage (e.g., concert banners, festival posters)
Outdoor event posters and signage
Show banners and displays
Marketing, Branding, and Publishing Print
Posters
Banners
Business cards
Letterheads
Brochures
Menus
Packaging (boxes, bags, labels)
Labels and stickers
Magazine layouts
Book covers
Book layouts (interior pages)